Valve - Article Marketing

 Article Content: Online Articles that Read Well

Resource Box

First and foremost that is what I look at. Does the link work? Did they write the tag properly? Does the link go to a product they are peddling or does it link to a legitimate business or blog?

If I get a negative on all counts it doesn't matter how well the article was written it gets passed up. If you are using your written articles for article marketing then you have got to get your resource box in order and accessible for others to use.

If you are an affiliate marketer, the best way to capitalize on your resource box is to have two links: one to your product and another to your site. Your affiliate link is most likely on your website as well.

Grammar & Spelling

“I do want to waist your time....” Yes this was the intro of an article that I found written by someone who was marketing an affiliate item in an article directory.

If you want to write articles for money or only to boost and promote your products or business and you are unsure of your writing skills, outsource a ghost writer or proofreader until you improve your writing skills.

It looks unprofessional to mean one thing and then type another out of error. Don't make this costly mistake!

Article Length

You can say quite a bit in 500 words or less. If you are really laying one the information thick it can be done in under 1200 words.

Shoot for 500-750 words unless you are giving instructions and have bullets, numbers and lists.

Article Content

Article content is a general statement and a perfect example of what being too general can look like.
Good copy and articles for marketing don't just rehash information, they provide information that someone would have paid to read. You have to give a little to get a little. It's okay to let go of a secret or two.

Keywords

Most people who pay for articles are looking for “keyword density” or “keyword rich content” which means you have to build your article around the keywords that are provided or from a list you yourself have compiled.